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Localization & Innovation

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Localization & Innovation

India entry advisors for localization plays an important role for success in the Indian market by establishing a local presence for sales activities and product localization and adaptation to emerging markets. Investment in local assembly and operations is required to have a competitive edge on the local market. . Understanding the needs of the targeted income group and placing the product in their mind as well as their lifestyle is important.


Creating and building products for local markets is a challenge for any country. Doing this in a new emerging market is very difficult. India entry advisors for innovation helps clients understand local needs and offer a different value proposition for emerging market buyers. This puts companies on the right path to design, test and produce the right products for the right people in the right markets by:

  • Understanding product need gaps
  • Defining products and problems
  • Determining how to adapt to local market needs
  • Initiating ideation
  • Developing solutions
  • Conducting market testing
  • Continuing improvement and testing
  • Implementing and scaling solutions through localization

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