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Business Set up in Media & Entertainment Sector in India

Indian Media and Entertainment (M&E) industry is a sunrise sector for the economy and is making significant strides. Proving its resilience to the world, Indian M&E industry is on the cusp of a strong phase of growth, backed by rising consumer demand and improving advertising revenue. The industry has largely been driven by increasing digitisation and higher internet usage over the last decade. Internet has almost become a mainstream media for entertainment for most of the people.

Media is consumed by audience across demographics and various avenues such as television, films, out-of-home (OOH), radio, animation, and visual effect (VFX), music, gaming, digital advertising, and print.

The Indian advertising industry is projected to be the fastest growing advertising market in Asia. By 2021, Indian media and entertainment industry will reach Rs 2.35 trillion.

India ranks 15 in the world in the music industry and is expected to enter the top 10 music markets by 2022.

 

The Global Entertainer

India has a large broadcasting and distribution industry, comprising approximately 900 satellite TV channels, 6,000 Multi-system operators, around 60,000 local cable operators, 7 DTH operators and few IPTV service providers.

Up to 100% FDI allowed in Teleports, DTH, Multi-System Operator, cable networks in DAS areas, mobile TV, Headend-in-the-Sky Broadcasting Services

100% FDI is allowed in Publishing/ Printing of scientific and Technical magazines/ Speciality journals/ Periodicals under the government route

 

FOREIGN INVESTMENT / RECENT DEVELOPMENTS

May 27, 2020
Indian gaming industry attracted $350 Mn VC investments between 2014-2020

Apr 09, 2020
Zee Entertainment Enterprises Ltd. will invest INR 522 cr in its online content delivery subsidiary Sugarbox over the next two years.

Dec 07, 2019
Netflix to spend INR 3000 crore on content in India

Foreign Direct Investment (FDI) inflow in the Information and Broadcasting (I&B) sector (including Print Media) for the period April 2000 – March 2020 stood at US$ 9.20 billion as per the data released by Department for Promotion of Industry and Internal Trade (DPIIT).

In 2019, the sector witnessed a total of 21 mergers and acquisition (M&A) worth US$ 240 million.

Shipment of TVs in India increased 15 per cent annually to reach the highest-ever level of 15 million units in 2019.

In April 2020, Hotstar, owned by the Star network, was rebranded as Disney+Hotstar. It plans to localise Disney+ movies and shows by dubbing or adding subtitles in Indian languages, including Hindi, Tamil and Telugu.

Bharti Airtel’s direct-to-home (DTH) arm Airtel Digital TV and Dish TV merged by end of August 2019.

As stated in Union Budget 2019-20, Government was to launch a dedicated channel for start-ups.

As of January 2019, Zee Studios launched a digital content arm Zee Studios Originals, to globally produce premium, original content and create new (IPs) Intellectual Properties for all digital platforms.
As on July 2019, SonyLIV, India’s first premium video on demand platform (VOD) crossed the 100 million app download on Play store.

 

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